Adobe Announces Commercial Release of Firefly AI Suite in Creative Cloud Apps

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Date: September 14, 2023

PC BOSS.Co

Adobe, the industry leader in creative software, has made a groundbreaking announcement today, marking a significant leap in the world of AI-driven creativity. On Wednesday, Adobe unveiled the commercial release of Firefly, a suite of generative AI models seamlessly integrated into Adobe Creative Cloud applications. This development is set to revolutionize the way enterprise users create and edit images and vector graphics.

Firefly: Powering Creative Possibilities

Initially introduced in beta this May, Firefly harnesses the immense power of AI to empower users with a diverse range of skill sets and technical backgrounds. The suite includes groundbreaking features such as Generative Fill and Generative Expand in Photoshop, as well as Generative Recolor in Illustrator, all designed to facilitate intuitive and efficient image creation and editing.

One notable aspect of Firefly's AI model is its training data, which comprises stock images owned by Adobe, public domain content, and openly licensed or non-copyright material. This ensures that users have access to a wealth of creative resources while adhering to legal and ethical guidelines.

Moreover, Firefly is a truly global tool, with support for text prompts available in over 100 languages, catering to a diverse user base worldwide.

Generative Credits: A New Paradigm in Creative Licensing

In addition to the Firefly suite, Adobe is introducing a novel credit-based model known as Generative Credits. This innovative system allows customers to transform text-based prompts into stunning images and vector creations within Photoshop, Illustrator, Express, and the Firefly web application.

The allocation of Generative Credits is as follows:

  • All Creative Cloud users: 1,000 tokens

  • Creative Cloud Pro customers: 3,000 tokens

  • Free users of Adobe's product suite: 25 credits

Once users have depleted their allocated Generative Credits, they will still have the ability to create AI-generated content, albeit at a reduced rate. Adobe is also planning to offer additional Generative Credit subscription packs, although pricing details have not been disclosed at this time.

Fostering Trust and Transparency in AI-Generated Content

Addressing ongoing concerns surrounding copyright and disinformation in AI-generated content, Adobe is taking proactive steps to ensure trust and transparency.

Firstly, in a move that sets an industry standard, Adobe is offering IP indemnification for legal issues arising from the use of AI-generated content for commercial purposes. This commitment underscores Adobe's dedication to supporting its users in the ever-evolving legal landscape of AI-generated creations.

Moreover, Firefly includes Content Credentials as a default feature. These credentials act as digital nutrition labels, providing users with vital information about the asset's origin, including its name, creation date, tools used, and any edits made. This information remains attached to the content wherever it is used, published, or stored, allowing for proper attribution and helping consumers make informed decisions regarding digital content.

As Adobe continues to develop future Firefly models, it will collaborate with a diverse range of assets, technology, and training data sources, including partnerships with other organizations. The company's commitment to addressing potential biases and promoting responsible AI use remains unwavering.

Adobe's Firefly release marks a pivotal moment in the creative industry, offering cutting-edge AI tools while championing trust, transparency, and legal compliance. It's a bold step towards a more creative, ethical, and inclusive future for digital content creation. Stay tuned for more updates as Adobe continues to innovate in the world of AI-powered creativity.

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